• Strategic planning is the process of documenting and establishing the direction of your business, event, organization, entity or firm by assessing both where you are and where you’re going.

• The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action, plans you’ll use to reach them.

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• A well-written strategic plan can play a pivotal role in your small business’s growth and success because it tells you and your employees how best to respond to opportunities and challenges.