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What Strategic Planning is?

  • Strategic planning is the process of documenting and establishing the direction of your business, event, organization, entity or firm by assessing both where you are and where you’re going.


  • The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action, plans you’ll use to reach them.

  • A well-written strategic plan can play a pivotal role in your small business’s growth and success because it tells you and your employees how best to respond to opportunities and challenges.

How Can We Apply Strategic Planning to Management and Marketing of Sport and Events?

For Management Applications Click Here:


For Marketing Applications Click Here:

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